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Our Story

Arona XO celebrates what it means to be a modern woman. The inspiring designs reflect the unique individuals who wear our clothing - free spirits who are both feminine and sophisticated but never forget to have fun.  

We want to empower women to be who they are and embrace their own personal style. At work or at the weekend, at home or on vacation. No matter the occasion, Arona XO women always dress how they feel. Turning fashion into style.   

Arona XO may be a small family business but we’ve got big plans to take on the world. And we’re not going to let anything get in our way!